IPMA International Project Management Association

The Future of New: IPMA SIG Innovation and Change Conference 2021 – Meet our speaker!

About Susan Reed

Susan Reed is the founder and CEO of EdgeDweller, which for 30 years has transformed organizations and individuals through front-end innovation practices that are powerful, practical and proven. She and the team at EdgeDweller have helped launch more than 150 products and services for 122 brands representing more than 25 industries.
EdgeDweller specializes in creating high impact programs for corporations, strategic business units, nonprofits, individuals and small groups. Reed is passionately committed to driving up profitability while sustaining high growth through insightful analytics and intentional creativity.

Innovation Dos and Don’ts for Projects

Join innovation guru Susan Reed, for a deep dive into innovation good/better/best practices and how to leverage these within a project setting. In this engaging discussion, Susan will present the do’s and dont’s, as well as practical techniques for improving the quality of innovation, gleaned over decades of experience. Susan’s high success rate comes from the use of uncommon rules, including:

  • Never start innovation with product ideas
  • Forget skills-based or cross-functional teams
  • Why portfolios and metrics drive better results


Join Us!
The Future of New at the IPMA SIG Innovation and Change Conference 2021
February 18, 2021 15.00-19.00 CET

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Read more at sig.ipma.world