Getting The Right People On The Bus: The ICB4 Dream Team
This is the story of how one small team created a big work product. And about how getting the right people on the bus is often more important than knowing your direction from the beginning.
When the twelve editorial staff were assigned to the project in September 2013, the project was in disarray. We had been through 1.5 years of discussions with a much larger group of up to 150 subject matter experts. Many of these original contributors felt that their efforts were in vain because the project was not delivering a work product. ExBo reformulated the project to include a small team of hand picked individuals, each with strong resume. This new team took a different approach. Instead of seeing the ICB4 as a certification tool, we established that the ICB4 was something larger – a global standard that could be used by many different types of users from assessors to HR, to trainers and educators, to the individual PM. Therefore, we established this document as a product, with a product development lifecycle.
What Was Our Process?
- Content Development. This workgroup wrote and edited the core content, and synced content across different products and sections of the ICB4.
- Marketing/Product Development. This team created transformed the raw content into the product – including key tasks like layout and design. This team drove development of the structure, web pages and collateral content.
- Stakeholder Engagement. This team focused on working with the public and with key stakeholders via surveys, conversations, and focus groups. We test the content several times to ensure that it was aligned with stakeholder expectations.
- Team Support. This included the project manager, project secretary and others across IPMA and the MAs who supported our efforts.
By adopting a workgroup approach within the team, we were able to focus on specific areas of the growing body of content without slowing down the whole group.
- Develop teams who listen, understand and compromise. We spent time discussing our own performance. This helped us to become better team members. When someone was stuck in a way of thinking, invariably, the team would find a way to help that person break through, or even the other way around. We had many long discussions and battles over content in ICB4. But always, there was a sense of fair play and “let the best ideas win.”
- Faster, shorter delivery cycles is almost always better. We found that long assignments suck out the energy and lose the accountability. Instead, we recommend shorter cycles and clear assignments.
- Get to know your customers. The ICB4 team spent time working with MA’s, industry, and assessors to name a few. We met privately and in larger focus group settings. We really tried to keep an external focus throughout and not get stuck inside our own belief sets.
- Build diverse teams. One strength of IPMA is its diverse membership. ICB4 excelled at diversity in terms of expertise, however we could have used more diversity in race, gender. As a federation, IPMA needs to spend more focus on building teams that reflect our federation geographically and in terms of race, gender, and background.
- Minimize logistics and friction. Global teams need strong support. We set up file sharing, regular dial in numbers, common processes in order to minimize the friction and keep people focused on the most important parts of development.
Delivery In 2015
After more than 4 years since the project’s inception, and thousands of hours of effort, the new ICB4 Global Standard was delivered at the 2015 World Congress.